26 – 28 November 2019
Topic: Brand Appearances in Different Markets
About 150 Students will team up in groups of three and choose a brand that operates in different international markets. The assignment is to find differences in the promotional approach / advertisement between countries as well as media channels. Differences which have been identified are then presented in 90 seconds – it is up to the students to choose a format: each group can decide upon a creative presentation of their own (e.g. video, broadcast, news broadcast, social media posting/story,…)
We are looking for lecturers from the following fields:
Advertising, marketing, communication, international/intercultural communication, knowledge of cultural differences, branding,… as well as for someone with experience in dramaturgy and production/staging.
Tue, 26 Nov.
|Morning||Input on international communication/differences|
|12:00 –01:30 pm||Lunch break|
|Afternoon||Brainstorming and research in small groups, coaching and assistance provided if needed|
|07:00 pm||optional: Golden Wire 2019 – Student Media Awards Ceremony|
Wed, 27 Nov.
|12:00–01:30 pm||Lunch break|
|Afternoon||Brainstorming, research and production|
|07:00 pm||optional: Conference dinner|
Thu, 28 Nov.
|Morning||Coaching, presentation techniques|
|08:30–10:00 am||optional: Guided tour of St. Pölten (in English); meeting point: Railway station, McDonalds at main entrance|
|10:30–11:00 am||optional: Set-up for Go International!|
|11:00–01:00 pm||optional: Infomaterial Go International Day: Representing your home institution at the fair|
|01:00–02:00 pm||Lunch Break|
|Afternoon||Presentation of outcomes in front of everybody – jury will award points|
|05:30–07:00 pm||optional: Special International Event (e.g. wine tasting with local vintners,…)|
Fri, 29 Nov.
Please register here and select „Academic International Week“ and „Department of Media and Economics“.