Department of Media and Economics

Programme 2019

26 – 28 November 2019

Topic: Brand Appearances in Different Markets

About 150 Students will team up in groups of three and choose a brand that operates in different international markets. The assignment is to find differences in the promotional approach / advertisement between countries as well as media channels. Differences which have been identified are then presented in 90 seconds – it is up to the students to choose a format: each group can decide upon a creative presentation of their own (e.g. video, broadcast, news broadcast, social media posting/story,…)

We are looking for lecturers from the following fields:
Advertising, marketing, communication, international/intercultural communication, knowledge of cultural differences, branding,… as well as for someone with experience in dramaturgy and production/staging.

Tue, 26 Nov.

 
08:50–10:25 am Input on international communication/differences
11.20–12:55 pm Brainstorming and research in small groups, coaching and assistance provided if needed
12:55–01:30 pm Lunch break
Main hall
07:00 pm optional: Golden Wire 2019 – Student Media Awards Ceremony 
Big assembly hall

Wed, 27 Nov.

 
08:50–10:25 am Input
11:20–12:55 pm Brainstorming, research and production
12:00–01:30 pm Lunch break
Main hall
07:00 pm optional: Conference dinner
Rendl Keller
   

Thu, 28 Nov.

 
08:50–10:25 Input
11:20–12:55 pm Finalizing the assignment/presentation
08:30–10:00 am optional: Guided tour of St. Pölten (in English); meeting point: Railway station, McDonalds at main entrance
10:30–11:00 am optional: Set-up for Go International!
11:00–01:00 pm optional: Go International Day: Representing your home institution at the fair
Main hall
01:00–02:00 pm Lunch Break
Big assembly hall
01:50–04:15 pm Presentation of outcomes in front of everybody – jury will award points
05:30–07:00 pm optional: Special International Event (e.g. wine tasting with local vintners,…)
Small assembly hall

Fri, 29 Nov.

 
  Departure

 

Registration

Please register here and select „Academic International Week“ and „Department of Media and Economics“.

Department website