Department of Media and Economics

Topic: Entering New Markets

Students will plan a market entry for a company of their own choice. Lectures within the international week will provide know how, ideas and best practices to help with the assignment.

Topics that can be chosen for lectures are:

  • International business
  • Market research
  • Mergers & Acquisitions
  • Supply Chain Management
  • Market analysis from a media perspective
  • Launch campaign
  • Market entrance
  • Human Resources

And other topics related to market entrance and internationalisation of companies or media houses. Please coordinate other topics with Johanna Erd:


Every lecturer will give his/her lecture (should take 90 minutes) twice: once for students of media management, once for students of media and communications consulting.
Lecturers are welcome to take part in other lectures to provide further insights and links to other topics and contribute to discussions to give students added value.

The total amount of units for the whole activity is 4 academic hours (1 academic hour = 45 minutes)

Participants are advised to arrive on Sunday, 25 November 2018 and depart on Thursday, 29 November 2018.

There is no charge for attendance. Lunches in the university refectory from Monday to Wednesday are included. In addition, there is a hosted International Dinner for the lecturers. All lecturers are expected to finance their travel and accommodation costs.

Preliminary Programme

Sun, 25 Nov.

Arrival in St. Pölten, Austria

Mon, 26 Nov.

10:30 am Registration
11:00 am – 12:05 pm Welcome address
12:10 pm Lunch
1:50 – 5:55 pm Lecture


6:30 pm Guided tour of St. Pölten (in English); meeting point: Railway station, McDonalds at main entrance

Tue, 27 Nov.

9:50 am – 12:00 pm Lecture
12:10 pm Lunch
2:40 – 5:55 pm Lecture

Wed, 28 Nov.

12:10 pm Lunch
2:40 – 5:55 pm Lecture


7:00 pm International dinner

Thu, 29 Nov.


Department website